qtags, AdPack Team up to Reach New Recruits and New Customers for National Brands Red Robin, Zagat Survey

Houston, Texas (PRWEB) May 14, 2007

In a National Recruiting Campaign, Red Robin Gourmet Burgers will distribute 10,000 AdPack tissue packs printed with an invitation to learn more about employment opportunities at the national restaurant chain. The message will encourage recipients to text the qtag keyword “RRJOBS” to 78247 to get application details, with each applicant receiving a $ 10 iTunes gift card.

“This is a great way to broadcast a recruiting message says Allison Gower, president of qtags. “Potential applicants can use their phones immediately to bookmark their interest and use the keyword’s reply and saved online link to later get straight to the Red Robin employment site.”

At the Revlon Run/Walk in NYC on May 5, Zagat Survey distributed 10,000 AdPack tissue packs that promote ZAGAT TO GO, Zagat Survey’s restaurant and entertainment guide for PDAs and mobile phones. ZAGAT TO GO enables users to be “in the know” when they’re “on the go” by delivering restaurant, nightlife, hotel and golf course ratings and reviews directly to mobile devices.

The branded tissue picks will feature images of popular smartphone devices and an invitation to text the qtag keyword “ZTG” to 78247 to receive a free 14-day trial of ZAGAT TO GO.

“Intercept marketing programs are great tools for reaching targeted consumers and the qtag connection makes them even more effective by allowing instant interaction with the brand,” Gower says. “Setting up a text program is simple, easy and affordable with the qtags platform.”

About AdPack USA

AdPack (http://www.adpackusa.com) is an out-of-home marketing company specializing in intercept marketing and place-based advertising via an exclusive line of promotional facial tissues, towelettes and wet towels. AdPack is a division of ITOCHU International Inc. (http://www.itochu.com), the North American subsidiary of Japan’s giant ITOCHU Corporation.

About Zagat Survey, LLC

Zagat Survey is the world’s leading provider of consumer survey-based leisure content. With more than 300,000 surveyors, Zagat Survey rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories. Zagat content is available in print, on the Web, on the Palm and Windows Mobile operating systems, on BlackBerry, on mobile phones, and on TV. For more information, visit http://www.zagat.com.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc., (http://www.redrobin.com), founded in 1969, is a casual dining restaurant chain that serves up wholesome, fun, feel-good experiences in a family-friendly environment. Red Robin